Coronavirus: How Covid has changed the ‘big fat Indian wedding’. India’s richest family caps year of big fat weddings. A new Netflix show, Indian Matchmaking, has created a huge buzz in India, but many can’t seem to agree if it is regressive and cringe-worthy or honest and realistic, writes the BBC’s Geeta Pandey in Delhi. The eight-part docuseries features elite Indian matchmaker Sima Taparia as she goes about trying to find suitable matches for her wealthy clients in India and the US. In the series, she’s seen jet-setting around Delhi, Mumbai and several American cities, meeting prospective brides and grooms to find out what they are looking for in a life partner. Since its release nearly two weeks back, Indian Matchmaking has raced to the top of the charts for Netflix in India. It has also become a massive social phenomenon. Hundreds of memes and jokes have been shared on social media: some say they are loving it, some say they are hating it, some say they are “hate-watching” it, but it seems almost everyone is watching it. The in-your-face misogyny, casteism and colourism on display have caused much outrage, but also inspired many to introspection.

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Matchmaking is the process of matching two or more people together, usually for the purpose of The Matchmaking Institute, established in , is the only school for matchmaking in the US. It is accredited by the state of New York, providing.

The notion of teaching them to adjust is at the crux of her process, as she works with entire families to find the right partner for their would-be brides and grooms. In some ways, the show is a modern take on arranged marriage, with contemporary dating horrors like ghosting and lacking the skills for a meet-up at an ax-throwing bar. But issues of casteism, colorism and sexism, which have long accompanied the practice of arranged marriage in India and the diaspora, arise throughout, giving viewers insight into more problematic aspects of Indian culture.

As an Indian-American girl growing up in Upstate New York, one part of my culture that was especially easy to brag about was weddings. They were joyful and colorful, and they looked more like a party than a stodgy ceremony. While living under the same roof in quarantine, my mom and I have had a lot of time to watch buzzy Netflix shows together.

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Core country: data based on in-depth analysis. Reading Support The Matchmaking segment is expected to show a revenue growth of Reading Support In the Matchmaking segment, the number of users is expected to amount to 6. Reading Support User penetration in the Matchmaking segment will be at 1. Matchmaking has become a big business since the early days of online dating. As these services build on some high complexity algorithms and personality tests, they remain quite expensive and therefore still generate the most revenues in the market.

I felt a similar empathy when I switched on “Indian Matchmaking,” Netflix’s type who is paid to marry off clients in India and the United States.

Matchmaker Sima Taparia guides clients in the U. Sima meets three unlucky-in-love clients: a stubborn Houston lawyer, a picky Mumbai bachelor and a misunderstood Morris Plains, N. Friends and family get honest with Pradhyuman. Sima consults a face reader for clarity on her clients. A setback with Vinay temporarily discourages Nadia. Sima offers two more prospects to Aparna. Feeling the pressure, Pradhyuman finally goes on a date. Nadia has a promising date.

Pradhyuman sees a life coach. Sima sends Aparna to an astrologer and seeks a cultural match for guidance counselor Vyasar. A date with a model uplifts Pradhyuman. Vyasar and Rashi instantly bond. As Akshay rejects over 70 matches, Preeti gives him an ultimatum.

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Netflix launched in India in , but it took a while to warm up to homegrown commissions in a market that thrives on local fare. It didn’t help optics that content execs Swati Shetty and Simran Sethi opted to resign rather than be based in Mumbai. They were replaced eventually by Monica Shergill in , who joined existing director of originals Srishti Behl Arya.

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Ashley Brown. Alyssa Edes. Jessica Pons for NPR hide caption. With online dating apps on mobile phones, it’s easier than ever to find new people — but that takes time. Filling out dating profiles, swiping through matches and going on dates can be all-consuming and frustrating. That’s how it felt for Kat McClain, a year-old attorney based in Los Angeles, who considers herself a long-time user of dating apps.

After law school in Illinois, she moved to LA and entered the dating scene. She updated her online profiles and went on dates, but ultimately wasn’t meeting the right match. It felt like another job, and I definitely don’t need another job, I work enough. Feeling exhausted and discouraged, in October McClain sought the help of a professional, personalized matchmaking service called Three Day Rule — but not the Fiddler on the Roof Yenta-type.

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Netflix’s new hit ‘Indian Matchmaking‘ misses the full story on in India or had comfortable livelihoods here in the United States — probably.

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